📍 Dubai, UAE
:screenshot-2026-03-18-at-11-07-37-am: majida-alsafadi
:screenshot-2026-03-15-at-2-49-56-pm: BCS, The Chartered Institute for IT Foundation Certificate in UX - 2018
:american_university_of_sharjah_-emblem-: American University of Sharjah Bachelor of Science in Multimedia Design - 2012
Leadership, Communication, Collaboration, Conflict Resolution, Stakeholder Management
Figma, JIRA, Notion, Airtable, Dovetail, Maze
🇬🇧 English
🇸🇾 Arabic
🫀 BodyTalk
🖌️ Illustration
🗿 Pottery/Clay
🎴 Boardgames
<aside> 💬 I'm a Service and UX Designer working across government, fintech, and digital products focusing on how systems function beyond the interface. Over 10 years, I've led research, information architecture, and design systems work on platforms ranging from UAE public services and payments infrastructure to Paystack's cross-platform design system, Pax. I care about making complex systems clearer and more usable for the people navigating them and the teams building them.
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International Association of Islamic Psychology (IAIP) Lead Service & UX Designer
October 2025 - January 2026
Led stakeholder discovery with IAIP leadership, including Executive Director Dr. Abdallah Rothman, senior fellows, and program leads, synthesizing interviews and strategy documents to identify structural gaps across membership, certification, research, and education programs.
Designed the end-to-end information architecture and service ecosystem, mapping user journeys for learners, practitioners, researchers, and institutions across membership tiers, certification pathways, CPD tracking, events, and research resources.
Translated IAIP’s governance and accreditation frameworks into scalable digital structures, defining role-based dashboards, navigation models, and modular design system components to support the organization’s global platform.
Al Etihad Payments - Aani Lead Service & UX Designer
May 2025 - June 2025
Led cross-functional discovery with product, design, engineering, and compliance teams, identifying gaps in existing UX guidelines across payment flows, onboarding, and partner integrations.
Mapped end-to-end product and integration workflows for Aani, analyzing onboarding, payment initiation, confirmation states, and error handling across customer and partner bank experiences.
Developed a structured UX guideline framework, defining navigation standards, form behaviors, accessibility rules, and reusable UI patterns to ensure consistent implementation across teams within the UAE payments ecosystem.
Government of RAK, UAE Lead Service Designer
December 2024 - February 2025
Led UX research for the redesign of RAK.ae and RAK Courts, interviewing government stakeholders and residents to uncover barriers in accessing public services, legal information, and court processes.
Conducted a full experience audit across both platforms, combining heuristic evaluation, usability testing, existing data, and global government benchmarking to identify issues in navigation, service discovery, and legal information clarity.
Translated research into redesign strategy, restructuring information architecture, service categorization, and content frameworks to improve access for residents, businesses, and legal professionals.
Mobily (KSA) User Researcher
June 2024
Conducted heuristic UX audits across Mobily digital products, evaluating Arabic and English mobile and desktop experiences and structuring findings in a shared Airtable audit framework documenting screens, usability issues, severity, and recommended fixes for product and design teams.
National Multiple Sclerosis Society (NMSS) Workshop Facilitator
September 2025 - February 2026
Co-facilitated empathy-driven design workshops for the NNMSS Universal Design for Social Impact Program across UAE universities, guiding students through mobility, cognitive, and communication simulations and helping student groups translate insights into “How Might We” opportunities, rapid prototypes, and assistive design concepts improving accessibility for people living with MS and other chronic conditions.
Paystack Design Manager/Design Systems Lead
May 2022 - November 2023
Established Pax, Paystack’s cross-platform design system to unify the visual language and improve how teams design and build across products, working closely with engineers to align design and code, reduce duplication, and support scalable adoption. I also improved how the Studio team operated by structuring workflows and onboarding, and partnered with the People team on initiatives supporting team well-being and culture.